Enter the white-label WordPress development company. These behind-the-scenes heroes quietly swoop in, build amazing websites, and let you take all the credit. It’s kind of like having a magical fairy godmother for your agency. Or maybe a secret weapon. Either way, it’s awesome. Let’s chat about why partnering with one might just change your life—or at least make your work life way easier.

1. You Get to Scale Without the Stress

Okay, so here’s the deal: scaling a business sounds sexy on paper. More clients! Bigger projects! Cha-ching! But… scaling also means more responsibility. More team members to manage. More deadlines. More client emails that say, “Can we actually make that button pop a little more?” (Whatever that means.)

Partnering with a white-label WordPress development company lets you sidestep some of that chaos. Instead of hiring and training a whole squad of developers, you’ve got a ready-to-go team that can handle projects as they come in. It’s like flipping a switch—you’ve got the bandwidth to take on bigger jobs without drowning in the details.

Here’s a little anecdote to drive the point home: A friend of mine, let’s call him Jake, runs a boutique agency specializing in branding. He’s brilliant at logos and color palettes, but WordPress? Not his jam. So when a big client came in needing a custom e-commerce site, he outsourced the development to a white-label partner. The result? A gorgeous site, a happy client, and Jake still had time to binge-watch his favorite Netflix series. No all-nighters required.

2. You Can Focus on What You’re Actually Good At

Speaking of Jake, this is a big one. Unless you’re some kind of mythical creature who excels at literally everything, there’s probably a part of your business that you love (and are amazing at) and another part that feels like pulling teeth. Maybe you’re a design wizard but hate fiddling with code. Or maybe you’re a master strategist who just doesn’t have the patience to debug plugin conflicts.

A white-label partner takes the stuff you don’t love off your plate, so you can focus on what lights you up. And honestly? That’s where the magic happens. When you’re not bogged down by tasks that drain you, you’re free to do your best work—the kind of work that makes clients go, “Wow, these guys really get it.”

Plus, let’s face it: no one wants to spend an afternoon Googling “why is my WordPress site stuck in maintenance mode?” Spoiler: it’s because of a failed update. But wouldn’t it be nice if someone else fixed it for you?

For a deeper dive into how WordPress themes and plugins function, check out this beginner’s guide. It’s a great resource for understanding the building blocks of any WordPress site.

3. You’re Always on Time (Even When You’re Not)

Deadlines. The word alone is enough to make any agency owner break out in a cold sweat. But here’s the thing: when you’ve got a white-label team in your corner, meeting those deadlines becomes way less stressful.

Why? Because they’re pros. White-label WordPress developers do this stuff day in and day out. They know all the tricks, shortcuts, and best practices to get a site up and running without hiccups. Plus, they’re used to working on tight timelines, so they’ve got the whole “quick but quality” thing down to an art.

I once heard about an agency owner—let’s call her Lisa—who had a reputation for delivering projects early. Her secret? A killer white-label team that could turn around fully functional websites faster than she could say, “client feedback round two.” The clients were thrilled, Lisa looked like a rockstar, and everyone lived happily ever after.

4. You Save Money (Without Cutting Corners)

Alright, let’s talk dollars and cents. Hiring an in-house team of WordPress developers is expensive. Salaries, benefits, office snacks… it all adds up. And while freelancers can be a more affordable option, the quality can be hit or miss. (Ever had a freelancer ghost you halfway through a project? Fun times.)

White-label companies strike a sweet spot. You’re paying for professional-grade work, but you’re not on the hook for full-time salaries or benefits. Plus, because they’re experts, they can usually crank out projects faster than a solo freelancer—which means fewer billable hours and more money in your pocket.

And hey, if you’re saving money, maybe you can finally splurge on that fancy espresso machine for the office. Priorities, right?

5. You’ve Got a Safety Net

Let’s be honest: no matter how good you are, things go wrong sometimes. A plugin update breaks a site. A client changes their mind halfway through a project. Or maybe you just bit off more than you can chew with a particularly complex build. It happens to the best of us.

When you’ve got a white-label WordPress partner, you’re never flying solo. They’re your safety net—the team you can call in when things get tricky. Need help troubleshooting a stubborn bug? They’ve got you. Struggling to integrate a third-party API? They’re on it. Overwhelmed by a project that’s way more complicated than it seemed in the proposal stage? No judgment, just solutions.

Having that kind of backup is priceless. It’s like having a co-pilot who’s ready to step in and take the controls whenever you need them. And honestly? It’s a huge confidence boost, too.

Final Thoughts (and a Little Encouragement)

Look, running an agency isn’t easy. It’s a constant juggling act of managing clients, delivering amazing work, and trying to stay sane in the process. But partnering with a white-label WordPress development company can take a lot of the pressure off. They’re the secret weapon that lets you scale, stay focused, and deliver top-notch results—without burning out.

So if you’re feeling stretched thin, maybe it’s time to give it a shot. Find a partner you trust, hand over some of the heavy lifting, and see how it feels. Who knows? It might just be the best business decision you’ve ever made.

And hey, if nothing else, you’ll have more time for Netflix and coffee. That’s a win in my book.

The post Why Partnering with a White-Label WordPress Development Company Might Be the Best Business Move You Didn’t Know You Needed appeared first on DAE Soft.

Themes and Plugins: What’s the Big Deal?

Think of themes as the “clothes” for your website. They set the style—how it looks, feels, and flows. Plugins, on the other hand, are the gadgets and gizmos that make your site do things. Need a photo gallery? There’s a plugin for that. Want to add a newsletter signup box? Yep, plugin again.

Here’s a simpler way to think about it: imagine your website is a house. The theme is the architectural design—the walls, the roof, the layout. Plugins are the furniture and appliances—what you use to live comfortably in your space. You wouldn’t build a house without walls, but a house with only walls and no fridge or sofa? That wouldn’t work either.

Why Themes Matter: It’s All About the First Look

Ever walked into a store and immediately turned around because the place looked chaotic? Websites are no different. If visitors land on your site and it feels cluttered or out of sync, they’ll leave faster than you can say “bounce rate.”

Themes take care of the heavy lifting when it comes to design. They help your site look polished and professional, even if you’re not a tech genius. For example, let’s say you’re a travel blogger. You’d probably want a theme with big, bold images to show off your adventures. Or maybe you’re running an online store; in that case, a WooCommerce-ready theme is what you’d look for—it’s like getting a blueprint tailored for e-commerce.

Choosing a Theme Without Losing Your Mind

Here’s a confession: picking a theme can feel overwhelming. There are thousands out there, from free options in the WordPress directory to premium themes costing $50 or more. The trick? Don’t overthink it. Start with something that looks “good enough” and tweak it later as you figure out your needs.

Here are a few tips for picking your first theme:

• Go mobile-friendly: Most traffic comes from phones these days, so make sure your theme works well on smaller screens.
• Look at reviews: Check what others are saying about the theme. A strong community is a good sign.
• Test the demo: Many themes let you preview what they’ll look like on a live site. Play around before committing.

And if you’re wondering whether to pay for a theme, here’s the deal: free themes are fine for beginners, but premium themes often come with extra features and support. If you’re serious about your site, it might be worth the investment.

Plugins: The Swiss Army Knife of WordPress

Now, let’s talk plugins. While themes handle the aesthetics, plugins make your site work harder. Want to speed up your site? There’s a plugin for that. Need to block spam? Plugin. Want to add an events calendar? You get the idea.

But here’s where things get tricky: there are over 60,000 plugins in the WordPress directory alone. It’s like walking into an all-you-can-eat buffet with no idea where to start. The key is moderation. Start small with a few essentials:

A Few Must-Have Plugins for Beginners:

1. Yoast SEO: Helps improve your site’s search engine ranking (aka how Google-friendly it is).
2. Wordfence Security: Protects your site from hackers.
3. WP Super Cache: Makes your site faster by serving cached pages.
4. Contact Form 7: A simple way to add a contact form so people can reach you.

It’s tempting to install every shiny new plugin you come across, but don’t. Too many plugins can slow down your site or even cause conflicts. Stick to what you really need.

Themes + Plugins: The Dream Team

The magic of WordPress is how seamlessly themes and plugins work together. Let me give you an example. Say you’re setting up a website for a bakery. You pick a theme that’s clean and simple, with space to highlight photos of your cupcakes and cookies. Then, you add a plugin like WPForms to let people place orders or make inquiries. In just a few clicks, you’ve created a functional and attractive website. No coding required.

Common Mistakes to Watch Out For

It’s easy to get carried away when you’re starting out. Here are some pitfalls to avoid:

• Installing too many plugins: Your site doesn’t need to do everything right away. Focus on the essentials.
• Skipping updates: Themes and plugins need regular updates to stay secure. It’s not glamorous, but it’s necessary.
• Over-customizing your theme: Stick to small tweaks in the beginning. You’ll thank yourself later when you’re not untangling a mess of conflicting changes.

Free vs. Paid: What’s Worth the Money?

There’s a debate about whether to stick with free themes and plugins or go premium. Free tools are great for starting out, and there are plenty of solid options. But premium themes and plugins often come with better support, more customization options, and extra features.

Think of it this way: if your site is a hobby, free options might be all you need. If it’s for your business or something you plan to grow, a little investment can save you time and headaches.

Wrapping It Up: Keep It Simple

At its core, WordPress is all about flexibility. You don’t have to be a tech wizard to build something amazing. Start with a theme that feels right, add a few plugins for the features you need, and let your site evolve over time. Don’t worry about getting everything perfect on day one—websites are meant to grow and change, just like any creative project.

So, take a deep breath, dive in, and have fun with it. Who knows? You might surprise yourself with what you’re capable of building.

The post Understanding WordPress Themes and Plugins: A Beginner’s Guide appeared first on DAE Soft.

Navigating the Variety of Communication Channels

The multitude of communication options available to businesses can often be overwhelming. Enterprise communication includes all channels such as phone calls, emails, videoconferencing, internal digital guides, web chat, messaging, and more.

The Role of Networking in Enterprise Communication

Networking is crucial for most businesses, so it must be reliable, fault-tolerant, user-friendly, and adaptable enough to meet changing customer needs. Additionally, businesses need to recognize that each employee may have a preferred method of communication. Providing a variety of options ensures that everyone within the organization can communicate effectively.

Personal Preferences in Communication Methods

Different individuals may prefer different methods; some might excel with face-to-face video calls and traditional phone conversations, while others, particularly those from the Millennial generation, might favor email, mobile apps, web chat, or toll-free numbers.

Enhancing Communication Efficiency with Unified Platforms

Ensuring effective idea exchange among employees, using any available channels, is crucial for businesses. A unified platform can integrate all communication tools, providing a powerful and comprehensive solution that can adapt to shifting corporate and technological needs. Enterprise communication can seem complex, involving various technologies and methods.

Why an Enterprise Communications System is Necessary?

Technology is speeding up changes in the modern workplace, making effective communication within enterprise architecture crucial for keeping the workforce informed.

Integration of Multiple Communication Channels

An enterprise communication system integrates multiple communication channels and solutions within a company, typically through software that offers a standardized interface and user experience. This can include anything from sending messages to the entire staff to facilitating one-on-one or team interactions.

Simplifying Business Operations

These systems can combine business operations like sales, financial management, human resources, and supply chain management into a single platform, simplifying tasks and ensuring access to essential data. Incorporating automation tools, such as task management software, workflow automation tools, or ADP alternatives, can further enhance productivity and reduce errors.

Scalability and Flexibility

A scalable system that allows customers to integrate a wide range of common applications quickly is a key component of a successful enterprise communications solution.

Importance of Open Architecture for BYOD Practices

For businesses implementing bring-your-own-device (BYOD) practices, an open architecture is vital, allowing any device, including a user’s preferred mobile device, to be integrated into the system. Additionally, effective solutions will have security measures to prevent unauthorized actions and ensure the system’s overall integrity.

Key Features of Enterprise Communication

When choosing a provider for communications, especially cloud enterprise communication, there are specific features to look for. Some are essential prerequisites for any provider, while others indicate high-quality services. Key features include:

• Reliability and Uptime. A dependable communication system must have high uptime guarantees to ensure that your business operations are not interrupted. Look for providers that offer at least 99.9% uptime;
• Security Measures. Security is paramount in any communication system. Ensure the provider offers robust encryption, secure access controls, and compliance with relevant regulations (such as GDPR, HIPAA);
• Scalability. Your communication needs will grow as your business expands. Choose a provider that offers scalable solutions, allowing you to add new users and features without significant disruptions;
• Integration Capabilities. The ability to integrate with other business applications is crucial. Look for providers that offer seamless integration with CRM systems, email platforms, and other enterprise tools;
• User-Friendly Interface. An intuitive interface is essential for ease of use and adoption. Ensure the provider’s platform is easy to navigate and requires minimal training for your employees;
• Customer Support. Excellent customer support is critical for resolving any issues that may arise. Choose a provider known for responsive and knowledgeable customer service, available 24/7;
• Flexibility. The provider should offer flexible plans and pricing models that can be tailored to your specific needs, whether you are a small business or a large enterprise;
• Mobile Compatibility. With the rise of remote work, mobile compatibility is more important than ever. Ensure the provider’s solution is fully functional on mobile devices and supports bring-your-own-device (BYOD) policies;
• Collaboration Tools. Effective communication is often about more than just talking; it’s about collaborating. Look for integrated collaboration tools such as video conferencing, file sharing, and project management features;
• Analytics and Reporting. To optimize your communication strategy, you need access to detailed analytics and reporting. Choose a provider that offers comprehensive insights into usage patterns, performance metrics, and more;
• Cost-Effectiveness. While cost shouldn’t be the only factor, it’s important to find a provider that offers a good balance of features and affordability. Compare pricing plans to ensure you are getting value for money;
• Customization Options. Every business has unique needs. A provider that offers customization options can tailor the communication system to better fit your specific requirements;
• Reliability During Crises. Ensure that the provider has a solid disaster recovery plan and can maintain service continuity during emergencies or unexpected outages.

Benefits of Modern Cloud Telephony

Modern cloud telephony advancements, including cloud call center solutions, have greatly improved business communication capabilities. The pandemic has pushed many businesses to adopt remote working. Enterprise communication involves the methods and technologies organizations use for internal and external collaboration and data sharing. 

Choosing the Right Communication System

Understanding the required capabilities and intended use is crucial when selecting an enterprise communication system.

Ensuring Seamless Interoperability

Effective communication is vital for all business operations, whether for efficient operations, departmental collaboration, or delivering an excellent customer experience. Integrating communication systems with enterprise architecture ensures seamless interoperability and alignment with organizational goals.

Choose a service that prepares your business for future growth and resolves any existing communication issues. Keep striving and stay connected!

The post What is Enterprise Communication?/Top Practices for Modern Enterprises appeared first on DAE Soft.

Cryptocurrencies are often traded on centralized exchanges. These are exchanges that match buyers with sellers and take a fee for facilitating the trade. However, centralized exchanges pose a number of risks to users. For example, if a centralized exchange is hacked, user funds can be stolen. In addition, centralized exchanges can be subject to government regulation, which can result in the freezing or seizure of assets.

Decentralized exchanges aim to solve these problems by allowing direct peer-to-peer trading of cryptocurrencies.

How do decentralized exchanges work?

Decentralized exchanges are built on blockchain technology, which allows for secure and transparent trading. When a trade is made on a decentralized exchange, the transaction is recorded on the blockchain. This provides a permanent record of the trade that can be viewed by anyone on the network.

Decentralized exchanges also have no central point of control. This means that they are not subject to government regulation or interference.

What are the benefits of using a decentralized exchange?

There are several benefits to using a decentralized exchange, including:

-Security: Since trades are recorded on the blockchain, they cannot be tampered with or reversed. This makes decentralized exchanges much less susceptible to hacking than centralized exchanges.

-Transparency: All trades are visible to everyone on the network. This allows for greater transparency and accountability.

-Anonymity: Users can remain anonymous on decentralized exchanges. This is unlike centralized exchanges, where users must typically provide personal information such as their name and address.

-Lower fees: Decentralized exchanges usually charge lower fees than centralized exchanges. This is because there are no middlemen involved in the trade.

-Greater security: Decentralized exchanges are often seen as more secure than centralized exchanges. This is because there is no central point of failure that can be exploited by hackers.

-More control: Users have more control over their funds on decentralized exchanges. This is because they are not held by a third party.

The disadvantages of decentralized exchanges include:

-Complexity: Decentralized exchanges can be complex to use. This is because they typically require users to have a basic understanding of how blockchain works.

-Limited selection: Decentralized exchanges usually have a limited selection of coins available for trading. This is because each coin must be listed on its own blockchain.

-Limited liquidity: Decentralized exchanges usually have less liquidity than centralized exchanges. This is because there is no one central point where buyers and sellers can trade.

At the end of the day, it is up to each individual to decide whether they want to use a centralized or decentralized exchange. Both have their own advantages and disadvantages.

What is a Bitcoin Wallet?

A Bitcoin wallet is a computer software program that stores Bitcoins. There is no storage for Bitcoins; every Bitcoin address has its own private key (secret number), which is kept in the Bitcoin wallet of the person who owns the balance. Bitcoin wallets allow users to transfer and receive Bitcoins as well as giving them ownership of their balance. Desktop, mobile, web, and hardware are some of the many types of wallets available.

Desktop: Desktop wallets are installed on a laptop or computer. They offer more security than web wallets because they don’t rely on third-party services. However, if your computer is hacked or gets a virus, you could lose all your Bitcoins. Mycelium is a popular desktop wallet.

Mobile: Mobile wallets are installed on your smartphone. They’re convenient because you can use them to buy things in brick-and-mortar stores by scanning a QR code or paying with NFC tap-to-pay. However, they’re also the least secure type of wallet because they often rely on third-party services that can be hacked or go down. GreenBits and Breadwallet are popular mobile wallets.

Web: Web wallets are hosted by a website. They’re convenient because you can access them from anywhere in the world, but they’re also the least secure type of wallet because the private keys are stored online and can be hacked. Blockchain.info and CoinBase are popular web wallets.

Hardware: Hardware wallets are physical devices that look like USB drives. They’re the most secure type of wallet because they store your private keys offline on the device itself. Ledger and Trezor are popular hardware wallets.

Paper: Paper wallets are simply Bitcoin private keys printed on a piece of paper. They’re extremely secure because they’re not stored electronically anywhere. However, if the piece of paper is lost or destroyed, the Bitcoin are gone forever.

The post What Is A DEX: How Decentralized Crypto Exchanges Work appeared first on DAE Soft.

Team extension service includes:

– A dedicated account manager who will get to know your business and requirements in order to source the best talent for your project

– A hand-picked team of developers that have been carefully selected based on their skill set, experience, and cultural fit

– A flexible engagement model that allows you to scale up or down according to your needs

– Regular reports and status updates from your dedicated account manager so that you can track progress and ensure that your project stays on track

What is Team Extension?

Team Extension is a tool that allows you to work with a team of developers on a project, regardless of location. By using Team Extension, you can easily connect to a remote team and work together on the same codebase. Additionally, Team Extension provides an efficient way to collaborate on code changes and review code changes with your team.

Whether you’re working on an open source project or collaborating with a remote team, Team Extension makes it easy to stay connected and work together efficiently.

How Does Team Extension Work?

Team Extension is designed to work seamlessly with existing development tools and processes. Simply install the extension and connect to your team’s repository. Once connected, you can start collaborating on code changes and reviewing code changes with your team.

What Are the Benefits of Using Team Extension?

Team Extension provides a number of benefits for developers working in teams:

– Seamless integration with existing development tools and processes

– Easy to connect to remote teams and work together on the same codebase

– Efficient way to collaborate on code changes and review code changes with your team

How to Get Started with Team Extension?

Getting started with Team Extension is easy. Simply install the extension and connect to your team’s repository. Once connected, you can start collaborating on code changes and reviewing code changes with your team.

To get started, simply install the extension and connect to your team’s repository. Once connected, you can start collaborating on code changes and reviewing code changes with your team.

Installing the Team Extension is easy. Simply download the extension from the Visual Studio Marketplace and install it. Once installed, you can connect to your team’s repository by entering your team’s URL in the Connect to Team button in the status bar.

Once connected, you can start collaborating on code changes and reviewing code changes with your team. You can also use the Team Explorer window to view your team’s work items and Kanban board.

What is the Team Explorer window?

The Team Explorer window is a tool window that provides access to all the features of Visual Studio Team Services. You can use it to connect to your team’s repository, view your team’s work items and Kanban board, and more.

To open the Team Explorer window, go to View > Team Explorer in the menu bar. Alternatively, you can press the Ctrl+\, Ctrl+M keyboard shortcut.

How do I connect to my team’s repository?

In the Team Explorer window, click on the Connect button.

In the Team Project dialog box, select the team project that you want to connect to and click OK.

If you are prompted for your credentials, enter them and click OK.

You should now be connected to your team’s repository.

How do I view my team’s work items?

In the Team Explorer window, expand the Work Items node and select the work item query that you want to view. The results of the query will be displayed in the Work Items pane.

Conclusion

In conclusion, installing the Team Extension is easy, and using it is even easier. With this extension, you can easily connect to your team’s repository and start collaborating on code changes. You can also use the Team Explorer window to view your team’s work items and Kanban board. This extension is a great way to improve your team’s productivity and efficiency.

The post Team extension service – how it works appeared first on DAE Soft.

Models for monetizing startups where the user pays is mandatory

The easiest to execute monetization model: you produce a product and sell it. A variation of this model is markup, or resale, where you buy something from a manufacturer and resell it at a markup.

Wholesaling is another variation of the sales model. This model was originally used by b2b businesses, acting as suppliers to other business customers. Now this model is available for the b2c market as well: wholesale purchases of food, pet food, and household goods. The wholesale model often comes with membership fees: companies impose an annual fee in exchange for access to wholesale goods.

Monetization occurs in this way: the user takes a conditional product for time and pays for its use (per minutes, hours, days). This monetization model is used by carshare services, truck rental services, household appliances, and parking lots. Unlike subscriptions, this monetization model does not imply a fixed monthly/annual fee; the user pays strictly for the time of using the product.

This monetization model is suitable for startups whose product has unique technological/creative advantages. If you have created a product that can be used by others for profit, sell a license to use it. Typically, license deals are either at a flat rate or on a sliding scale, depending on how many times the product/service has been sold using your component. The uniqueness of the product and the ability to replicate it is important to use this monetization model. This model is used by software developers (Adobe, Microsoft), producers of different types of content (photo, video, text, music).

This way of monetizing a startup is also known as Lock-in. With this model, the main product is very cheap – for example, a printer, a razor (hence the name!), but the subsequent goods for it are significantly expensive (cartridges, nozzles for the machines). The threat to this revenue model – competition, so it is important that the product meets the needs of customers, do not cheat their expectations.

Startup monetization models where the user pays, but not always

This monetization model is often used by online music and video services (Netflix) and software developers. The advantage of subscription is the relatively easy predictability of income. In addition, some customers may not cancel a subscription due to forgetfulness – even if they no longer use the product.

A variation of a subscription is the Freemium monetization model: the basic version of the product is free, but you have to pay for the extended versions.

Another variation of subscription is the tiered pricing model. This method of monetization allows you to diversify the levels of service for different customer segments: develop several pricing plans with different features and different prices. As a rule, the higher the price, the more features. The tiered pricing model is used by various online business services and software vendors.

Monetization occurs through charging a fee for using the platform and making transactions. This can be a payment system (PayPal), marketplace (AliExpress, Amazon), aggregator sites for discounts, services, some, etc. The platform creates the conditions for a transaction between the seller and the buyer, and receives a commission for each transaction.

The brokerage model is one type of transactional model. If your startup is working to create a platform that brings together two sides of the market that have difficulty reaching out to each other in normal circumstances, and allows them to interact effectively with each other, then this monetization model can bring you good profits. This model is used by Airbnb, helping both hosts of empty apartments and travelers; WeWork, providing office space for negotiations. You can make money by charging a commission for using the platform.

Lead generation is a variation of the transactional monetization model in which leads (contacts of potential customers) are collected and sold to interested companies. This is done through the collection of applications, pre-contracts, and mailings. Monetization is that there is a payment for each lead. As a rule, leads are collected by aggregator resources, where information of interest is presented in a user-friendly form (exchange rates in different bank branches; information about discounts, etc.).

The post Monetization of a startup: the best models appeared first on DAE Soft.

You don’t need to hire a lawyer for anything.
For the division of shares and responsibilities between the founders is better to draw up a simple agreement. This can be done without any legal training or experience. And if you can’t make such an agreement, you’ll never get the startup off your knees on the stool.

You don’t have to rent an office.
The modern world is such that you can easily find someone to build your product who can work from home with enough efficiency at first. Until you have your first customers, or at least a product release, it’s not cost-effective to bring your team together on an office basis.

You don’t have to write nonstop to foundations and investors.
A website or app is not a product. Until there are customers/users, you yourself as a startup worthy of attention does not yet exist in the universe. And probably never will. On top of that, you probably don’t know yet how to properly pitch your product to an investor, because the product doesn’t exist in nature yet. Do not irritate the funds and investors with your spam, it’s only a minus in karma.

Don’t ignore advice from experienced startups/businessmen.
You may not think so, but you, if you don’t have any startup experience, are probably still a grossly incompetent startup. You will constantly be given advice and told that you are doing something wrong, and it will seem to you that everyone is a fool and you alone have a billion-dollar epiphany. Well, you’re wrong. Listen carefully, give thanks, and self-reflect on the subject.

Don’t give sales to third parties.
Selling yourself is important to understand the feedback. If you know why you are rejected, how can you make the product better? The first money should be brought into the company by the founder with his own hands and not otherwise.

You don’t have to go to paid conferences and mitups.
You can go to free conferences all you want, but not to the detriment of the startup, everything else is just pulling valuable resources from you: time and money. You will find a team of employees and partners on the Internet, you won’t find 99,99% of investments at conferences at an early stage. No matter how you were enticed by the conference website and call a sexy manager, do not be fooled by “super price with access to the vip room with investors for only 99,990 rubles”! Just go to work. It will come out a lot more rewarding.

Don’t overwork and forget about rest and sports.
If you’re a workaholic, that’s good; if you’re a hard worker, your chances of building a successful startup go up by orders of magnitude. So do your chances of dying before the first normal investment. It is important to be able to rest (not drink!) and exercise 2-3 times a week. Efficiency is not measured by fatigue, as many people think. When a microstroke or “flicker” happens, believe me, you will regret it, and there is nothing to fix.

The post What not to do at the startup appeared first on DAE Soft.

Purpose: Monitoring of new product competitive ability.

Essence: Reproduce the layout of the original pages, which look identical to the original. Spin up traffic and look at performance depending on what you want to test. If you conceived the product in the “red” ocean, it makes sense to reproduce the main competitor’s page in any of the services, look at the Facebook Ads Library latest UA creatives and purchase your CA on them, getting the approximate data of this part of the competitor’s funnel. This will help you get a foundation for analysis and comparison.

To correctly interpret the results on small amounts of traffic, it’s best to test one thing at a time. For example, if you’re testing creatives, the page that gets clicked on is the same for all creatives. Conversely, if the effective creatives are defined, you can test different pages.

If you’re entering the so-called “red ocean” but don’t know the market environment and aren’t sure if you can compete in it, you can make a copy of a competitor’s page and also spin off traffic. This will help clarify CPI, CTR and other important metrics and thus help you plan your budget and economic model for the product.

2. Pre-order in App Store and Pre-register in Play Market

Purpose: Checking ASO. Lead generation for soft launch.

Essence: You start quickly “sawing” a software product based on ready-made solutions + crutches/sticks. You do the minimum set of features to be allowed in the application store.

This is a fairly non-trivial way to test product hypotheses for mobile. The only drawback is that the fee for such a test = development + paid developer account + traffic. The main goal of development here is to get a visual review from the store, overcoming Apple/Google guidelines: you can achieve this through a dummy wrap – no one but the reviewer will see it. If the hypothesis is not confirmed – take it off the market.

The bonus is that you have a few months of real page existence in the relevant app store. And that’s a little organics, and the ability to drive traffic to the existing page (albeit without campaign optimization), and collect pre-orders that will turn into installs at release. The drawback is that analytics from Apple / Google deliver info with a delay, i.e. quickly experimenting with UA will not work.

3. Zero-code (no-code/low-code) tools.

Purpose: Very fast and cheap testing of the hypothesis. Getting the first clients, adjusting the strategy.

Essence: Creating a template software product in visual interface. Roll it out widely → take metrics → decide on further development or develop the product, if we are not restricted by the zero-code toolkit.

Zero-code “movement” is growing dynamically, new tools and services are constantly emerging. By 2020 there is already a wide set of tools available, not only for testing product hypotheses, but also for creating MVPs to help understand if it’s worth spending resources on full-fledged development. In some cases, it allows you to create and develop full-fledged products. The advantage of the approach is that a digital product can be created almost without programming knowledge.

It is important to have information about most popular tools on the market, to know their features and possibilities. By combining zero-code solutions, it is possible to test product hypotheses very quickly and cheaply. Here are examples of services to explore:
Product Hypothesis Testing Tools

Fake product launch (Product Hunt/ Kickstarter/Landing)

Purpose: To test the viability of a product hypothesis without development.

Essence: Testing is done by presenting a nonexistent product to your target audience (or investors): you can do this with public speeches, presentations, prototype demonstrations. With digital products is easier, the main emphasis should be made on the visual part and marketing: quality promo, logo, identity, branding, etc. The finale of this story should be a milestone, for example, getting “Product of the day” on Product Hunt or completing a fundraiser on Kickstarter.

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